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This popular conference will again inspire and assist the marketing and communication industry with its 7th annual edition. The full day conference will be held in Durban and promises to inform and inspire both the professional marketer as well as those keen to get fresh ideas on marketing their products and services.

Delegates will get the opportunity to listen to 8+ industry leaders covering an array of aspects of the marketing discipline. The conference also offers great networking opportunities for marketers.

 

Who should attend?

Marketing directors & managers
Advertising agencies
Brand managers, Marketing professionals
PR agencies, Sales people
Account executives
Communication directors
Media buyers & suppliers
Broadcasting & Telecommunications
Event & conference organisers
Retail merchandisers
Resellers and agencies
Field researchers, Education institutions
Government, IT Departments and managers
Production managers

Tickets:

Durban (1 Day)
 
Tickets: R2,750 pp
for the full day conference
including: refreshments, lunch,
parking & VAT

 

 

 

Agenda Outline (Durban)

(Repeat session of the May 2017 edition - Some new items may be included)
We reserve the right to make changes to the programme without prior notice. Registered delegates will receive final programme updates prior to the event.

 

Rethink your Promotional Strategy 
Walter Pike - Owner / Founder: PiKE

In a world where the TV industrial complex is broken, in a world where media is no longer a source of information but a site of coordination, advertising and promotion no longer work the same way they once did. Walter will take you through the development of a marketing communications strategy that uses all the tools but in a new way, a way that the authors of the marketing textbooks he once taught from never envisaged.

Walter is a recognised thought leader, marketing, branding and social media expert. He has held senior advertising and marketing positions at top advertising agencies. He has been Head of Faculty: Marketing and Advertising at the AAA school of advertising and is on the academic advisory council for the Tshwane University of Technology and the academic liaison Committee of the Chief Marketing Officer Council World Wide with academics from around the world including Stanford, Yale and the London Business School.

     
 

How to stay relevant in a changing environment
Daniel Padiachy, Chief Marketing Officer, McDonald’s SA

In this session, Daniel will discuss the following: How to modernize your brand, accelerating your competitor advantage and how to use Innovation for Transformation to change.

Daniel Padiachy is the Chief Marketing Officer at McDonald’s South Africa. He has more than 10 years’ experience in operations, marketing, consumer insights and strategic leadership. He is a qualified Chartered Marketer CM (SA) with a Master’s in Business Administration (MBA) from the WITS Business School of Leadership. Under Daniel’s leadership, McDonald’s was recognised as the Sunday Times Generation Next Survey Coolest Brand in SA 2016 within the Coolest Brand Overall category. He is passionate about people and business and enjoys spending time mentoring and coaching the young people.

 

     
 

Generation C – the new force in culture and commerce
Werner Lindemann, Managing Director of Mediamark

Look out, Generation X, Y and Z – there's a new generation emerging: Generation C. Its members have one big thing in common: they're digital natives and exceptionally tech-savvy. But researchers are having trouble pinpointing the main characteristics of Generation C, and exactly who can be included in this category.

What does the C stand for? That would be connected. Members of this generation are connected to people and things in ways we never imagined in the past. Social media, gadgets, and wireless technology allow Generation C to share data on the fly. Sixty-five percent of Generation C are under 35 but they span the generations, empowered by technology to search out authentic content that they consume across all platforms and all screens, whenever and wherever they want.

Werner leads Mediamark, South Africa’s leading integrated, multichannel media sales house, as it continues its journey to create a converged sales capability that can help customers leverage mobile, video and content marketing, in combination with its exceptional traditional platforms. He is highly experienced in selling industry solutions internationally. He has more 15 years’ experience in executive management and more than 8 years in strategy consulting in the entertainment and media industry (Kagiso Media, Datacentrix, IBM Sub-Saharan Africa). He holds a Masters in Business Leadership (MBL) from the University of Pretoria, a Masters in Engineering (M.Eng) from the University of JHB (Cum Laude) and a Bachelors in Engineering (B.Eng) from the University of Pretoria.

     
 

Marketing to low income groups
Kabelo Ncholo, CEO / Founder: Yourself Management

There is a huge low income consumer base / market in South Africa that offers many opportunities for growth. In this session we will identify and focus on four key points that brands and organisations should consider when targeting low income groups. We will also show the importance of running a tailor-made communication strategy for this market that considers different cultures and languages.

Kabelo Ncholo, is the founder and CEO of Yourself Management, a through-the-line marketing agency specialising in the African market. His agency runs an average of 30 campaigns annually and prides itself on being the preferred supplier for some reputable blue chip companies such as Tiger Brands, Nestle, L'Oreal and Platco Digital (eTV) among others.

In 2016, he won a Black Business Quarterly (BBQ) Award in the Innovation Hub New and Innovative Business category. Kabelo is also regarded among 2016’s top 100 Young, Independent, Inspiring and Aspiring leaders taking the African continent forward by Independent Media. He is currently completing his MBA studies through Henley Business School.

     
 

The Marketing Hack
Mike Saunders - CEO of DigitLab

Advertising killed the digital star. We have boxed it and made it conform to our environment. Its time we woke up and saw the potential in digital to redefine the future of our business. We need to get over our fears, build structures for success and proactively lead our businesses and brands to create the future. Digital is a key aspect to our ability to succeed and this presentation explores how we can revive the digital star and help it find its rightful place in marketing our business.

An expert in digital marketing, social media, digital customer experiences and helping business engage people in a digital world. Mike Saunders is the CEO of DigitLab, an international speaker, and has had the privilege of working with some of the worlds most prestigious organisations including Vodafone, IBM, Microsoft, KPMG, Norton Rose, Mr Price, Toyota and Exxaro. Along with his experience in business, Mike has also contributed to leadership programmes for Gordon’s Institute of Business (GIBS).

     
 

Digital Marketing that Works
Dylan Kohlstadt – Founder & CEO: Shift One Digital

Digital Marketing that Works: How to get ROI value from your Digital Marketing. These days every marketing budget needs to wash its own face – CEO’s and boards expect marketing to bring in clients, and grow the business, and the pressure is on for Marketing Managers to deliver results that add to the bottom line.  

Dylan Kohlstadt started Shift ONE digital, over six years ago and now has 13 full time staff members from her offices in Cape Town and clients based all over the world. Shift ONE builds websites, knows SEO and will get you on page one of Google, next level social media, online advertising, email marketing, graphic design, blogging, press and PR, lead generation, writing, video, animations, and more. Dylan also recently launched the Digital Marketing Academy – that upskills marketers and entrepreneurs in digital marketing skills, in a fun, dace-to-face environment. Dylan has worked in advertising, marketing and online in South Africa, UK and Australia and attended a Google for Entrepreneurs immersion course in Silicon Valley on going from garage to global.

 

     
 

Are You Projecting The Brand You Think You Are?
Simon Grainger - Founder: BrandBright Consultancy

Marketing is on almost every business agenda – it’s something you invest in, something you put into practice, and something you seek to measure each year-end, but have you ever stopped to consider whether your “marketing” effort is actually building the brand you want it to? In this session, Simon will share his thoughts on how to effectively build your brand. He will look at several practical steps to ensure that you’re on the right track!

Simon sees himself as a ‘brand nerd’. He consults, lectures, writes and gives regular industry talks on his favourite thing in the world, branding. Simon believes that in a rapidly changing and saturated marketplace, you need a well-researched and crafted brand strategy to help your brand shine brightly. He founded BrandBright Consultancy in 2011 with the purpose to do just that: advise businesses and individuals on how to build their greatest asset, their brand.

   
 

Marketing in the Future
Verusha Maharaj who is heading up TCC in Africa as GM Africa

In today’s rapidly advancing technological age, it is getting harder to market your product or service to a very complex, tech-savvy, discerning audience. Marketers of the future are going to need to swiftly adapt not only the way they communicate to consumers, but their entire strategy if they are going to survive.

Verusha Maharaj joined The Creative Counsel eight years ago as a junior assistant has risen through the ranks to become GM for Africa. She was recently selected as one of  20 young people from Publicis Groupe’s network of agencies worldwide to assist map the future for the agency. The only representative from Africa, Verusha has been identified as one of the key talent in the group instrumental in the future growth of the business.

   
 

The future is not where you think it will be
Ed Hatton – Owner & Founder: The Marketing Director

Business and marketing planners typically forecast future returns based on their assumptions of the business climate, economy and competition during the forecast period. With the pace of change accelerating and the increasing effects of unexpected events or ‘wildcards’, it is unlikely that the imagined future will become reality. This speech shows marketers how to plan and react in an uncertain world.

Ed is a mentor and coach who has advised SMEs and start-up business for more than 25 years, with an enviable success rate of survival and growth for his clients. He is also a columnist, author and writer. His column My Mentor (formerly The Start Up Coach) has been running in Entrepreneur Magazine for more than five years and he is a frequent contributor to other media. Ed is also a popular conference speaker, especially in his fields of expertise – strategy, marketing and sales.


Tickets:

Durban (1 Day)
 
Tickets: R2,750 pp

for the full day conference
including: refreshments, lunch,
parking & VAT

 

 

Please note: We reserve the right to make changes to the agenda and programme without prior notice.
Registered delegates will receive programme updates closer to the Indaba dates:


CADEK Media

Owned and organised by CADEK Media. Tel: 021 854 4700 | www.cadek.co.za | info@cadek.co.za
Our Conferences: Marketing Indaba | Sales Summit | E-commerce Indaba | DMX Conference | Mall Indaba |
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