Stay up to date with the latest marketing ideas and trends...

This popular conference will again inspire and assist the marketing and communication industry with its 7th annual edition. The two day conference will be held in Cape Town (and a one day conference in Durban) and promises to inform and inspire both the professional marketer as well as those keen to get fresh ideas on marketing their products and services.

Delegates will get the opportunity to listen to more than 15 industry leaders in Cape Town (and 8 in Durban) covering an array of aspects of the marketing discipline. The conference also offers great networking opportunities for marketers.

The Durban leg is a one-day event with 8 speakers.

 

Who should attend?

Marketing directors & managers
Advertising agencies
Brand managers, Marketing professionals
PR agencies, Sales people
Account executives
Communication directors
Media buyers & suppliers
Broadcasting & Telecommunications
Event & conference organisers
Retail merchandisers
Resellers and agencies
Field researchers, Education institutions
Government, IT Departments and managers
Production managers

Tickets

Cape Town
Durban (1 Day)
   
Tickets: R4,750 pp
LESS 16%
when booked & paid by 13 Oct
= R3,990 pp

for the 2 full days
including: refreshments, lunch,
parking & VAT
Tickets: R2,750 pp
LESS 10%
when booked & paid by 31 Oct
= R2,475 pp

for the full day conference
including: refreshments, lunch,
parking & VAT

 

 

 

Agenda Outline and

Programme Items scheduled over the 2 days
(Repeat session of the May 2017 edition - Some new items may be included)
We reserve the right to make changes to the programme without prior notice. Registered delegates will receive final programme updates prior to the event.

 

Earning Stakeholder Trust in an Era of Decline
Jordan Rittenberry – Managing Director, Edelman South Africa

Jordan will present the findings of Edelman’s 2017 Trust Barometer - the firm’s 17th annual trust and credibility survey. With trust declining in South Africa across government, media and business, the fear of corruption, immigration and the erosion of social values is having a significant impact on the way South Africans perceive the world around them. After uncovering the data, Jordan will address where opportunities exist to regain trust among sceptics, as well as how business is primed to lead in this new reality.

Jordan Rittenberry serves as the Managing Director of Edelman’s South African office. He has a wealth of experience working with emerging and blue chip brands that span both reputation and brand marketing. Based in Johannesburg, he has helped organizations enter markets throughout Africa, as well as establish and enhance their presence, while sustaining communications and supporting stakeholder relations.

     
 

The future is not where you think it will be
Ed Hatton – Owner & Founder: The Marketing Director

Business and marketing planners typically forecast future returns based on their assumptions of the business climate, economy and competition during the forecast period. With the pace of change accelerating and the increasing effects of unexpected events or ‘wildcards’, it is unlikely that the imagined future will become reality. This speech shows marketers how to plan and react in an uncertain world.

Ed is a mentor and coach who has advised SMEs and start-up business for more than 25 years, with an enviable success rate of survival and growth for his clients. He is also a columnist, author and writer. His column My Mentor (formerly The Start Up Coach) has been running in Entrepreneur Magazine for more than five years and he is a frequent contributor to other media. Ed is also a popular conference speaker, especially in his fields of expertise – strategy, marketing and sales.

     
 

Generation C – the new force in culture and commerce
Charlie Wannel, Head of Marketing: Mediamark

Look out, Generation X, Y and Z – there's a new generation emerging: Generation C. Its members have one big thing in common: they're digital natives and exceptionally tech-savvy. But researchers are having trouble pinpointing the main characteristics of Generation C, and exactly who can be included in this category.

What does the C stand for? That would be connected. Members of this generation are connected to people and things in ways we never imagined in the past. Social media, gadgets, and wireless technology allow Generation C to share data on the fly. Sixty-five percent of Generation C are under 35 but they span the generations, empowered by technology to search out authentic content that they consume across all platforms and all screens, whenever and wherever they want.

Charlie is the Marketing Manager at Mediamark and has a depth of media, advertising and sales experience. She is responsible for strategic brand marketing, strategy development and brand positioning for her client’s brands. She develope and oversee trade strategies for premium media brands such as Jacaranda FM, East Coast Radio, Smile 90.4FM, Heart FM, Gagasi FM, Microsoft South Africa, D6 School Communicator.

     
 

Marketing to low income groups
Kabelo Ncholo, CEO / Founder: Yourself Management

There is a huge low income consumer base / market in South Africa that offers many opportunities for growth. In this session we will identify and focus on four key points that brands and organisations should consider when targeting low income groups. We will also show the importance of running a tailor-made communication strategy for this market that considers different cultures and languages.

Kabelo Ncholo, is the founder and CEO of Yourself Management, a through-the-line marketing agency specialising in the African market. His agency runs an average of 30 campaigns annually and prides itself on being the preferred supplier for some reputable blue chip companies such as Tiger Brands, Nestle, L'Oreal and Platco Digital (eTV) among others.

In 2016, he won a Black Business Quarterly (BBQ) Award in the Innovation Hub New and Innovative Business category. Kabelo is also regarded among 2016’s top 100 Young, Independent, Inspiring and Aspiring leaders taking the African continent forward by Independent Media. He is currently completing his MBA studies through Henley Business School.

     
 

The Marketing Hack
Mike Saunders - CEO of DigitLab

Advertising killed the digital star. We have boxed it and made it conform to our environment. Its time we woke up and saw the potential in digital to redefine the future of our business. We need to get over our fears, build structures for success and proactively lead our businesses and brands to create the future. Digital is a key aspect to our ability to succeed and this presentation explores how we can revive the digital star and help it find its rightful place in marketing our business.

An expert in digital marketing, social media, digital customer experiences and helping business engage people in a digital world. Mike Saunders is the CEO of DigitLab, an international speaker, and has had the privilege of working with some of the worlds most prestigious organisations including Vodafone, IBM, Microsoft, KPMG, Norton Rose, Mr Price, Toyota and Exxaro. Along with his experience in business, Mike has also contributed to leadership programmes for Gordon’s Institute of Business (GIBS).

     
 

Bootstrap Branding & Marketing: Punching above your weight
Sol Mukasa – Brand Honcho Marketing Agency

The digital age constantly poses new challenges to businesses in South Africa and the world over. These challenges vary in complexity for both businesses owners and Marketing Managers. To compete as a business and build brand equity in the current digital climate means staying abreast of the ever changing best practices within this medium. With his background in brand building, Sol will speak broadly to both business owners and Marketing Managers about how to best leverage the digital tools available to build brand equity.

With a background in brand management and an MBA in Business Development & Consulting, Sol’s passion for all things brand related have no doubt contributed to the value he gives his clients. Sol’s insight and knowledge is what contributes to his delivery of a cohesive brand message and experience that is felt across all touch points for his clients.

     
 

Brand Consistency as Innovation
Paula Sartini, founder and CEO of BrandQuantum

The value of branding and brand consistency is paramount to the success of any business. However, driving a consistent brand experience, whether as a small start-up or as a large organisation with thousands of employees, is no easy feat. With this in mind, delivering a consistent brand experience is a revolution in its own right, as this is a universal challenge experienced by most organisations. By delivering a consistent brand experience you are driving your business success. Brand consistency helps your customers gain a better understanding of your offering and through their interactions with your organisation, helps to establish brand trust, a critical component to any successful business, and in particular start-ups. 

Paula is an analytical thinker that strives to solve business problems with innovative solutions. She is passionate about the role technology has to play in addressing business challenges. For over 20 years Paula has helped leading organisations across South Africa to overcome various business challenges. Having studied commerce, branding and marketing coupled with a solid business acumen and an entrepreneurial spirit, Paula has an innate ability to logically solve problems with creative solutions. Paula is the founder and CEO of BrandQuantum, a software company that strives to addresses business’s branding challenges in the digital age.

     
 

Content in a fragmented world
Felicia De Agrela – Managing  Director, Ad Dynamo

Content is key on social media but how does a brand break through the clutter. In a society that is constantly on the move and has a short attention span, innovative and valuable content stands out among the rest. In this session we cover which brands are creating great content and how it positively impacts their brand to have a good content strategy. With a variety of opportunities on Twitter, you will find out how to develop your content strategy on the platform in order to meet your business objectives. We will look at the "go to" products and tools to use and learn how to implement, measure and adapt.

Felicia is a brand strategist within the Ad Dynamo Twitter Team. With a background in marketing, her current role entails helping brands develop a deeper connection with their audience by showing them how to be more engaging and create content that is valuable.

     
 

Strategy: Brand differentiation delivered through hallmark experiences
James Boulton - Client Service Director: Brand Union Africa 

In this session we will discuss the advantages of building a compelling, differentiated brand through hallmark experiences. James will explain the concept of experience priorities and outline the strategic pillars for brands to consider to drive greater financial returns. He will also share how these pillars relate to proof points and brand experience.

James is the Client Services Director at Brand Union Cape Town. His core areas of responsibility include: Brand Strategy and Guardianship, Brand Architecture, Brand Positioning & Narrative, Customer Insight Strategy, Brand Assets & Iconography, Brand Identity, On & Off Premise Branding, Brand Innovation (ideation and pipeline development), Project Management, Budget Forecasting & Management.

   

 

 

Over Advertising
Daan du Toit – Managing Director: Mark1 Media

Over advertising are common today. How many times have  you seen that same ad on your screen? In this session we will learn how to use data to refine our digital campaigns so that we don’t “over advertise” to a user – over advertising is serving the same ad over and over with no result/conversion.

After studying Financial Information Systems at Cape Peninsula University of Technology (1994-96), Daan started his career working on the BBC accounts in London. In 1998 he started at Media Initiatives Group (MIG) in London where he quickly worked his way through the ranks to become the Global Group Financial Controller in 2004. Daan subsequently also qualified as a Chartered Management Accountant (ACMA, CGMA) in 2007. Since then Daan has utilised his extensive online experience and local & global market knowledge to highlight the importance of digital media within South Africa’s media landscape. He co-founded Mark 1 Media in April 2012 with Joe Steyn-Begley.

   

 

 

Strategy: Digital Content Marketing
Glenn Gillis – CEO: Sea Monster

Pop-up ads. Autoplay videos. What do these have in common? Our target markets are becoming increasingly averse to this kind of marketing, to the point where these methods are more likely to alienate the audience than engage them. But why?

None of us like to be forced to do anything. By analysing the trends in the psychology of target markets we can begin to understand what drives them to engage with a brand. How valuable will it be to your clients to have consumers engage voluntarily?

How can marketers assist the consumer to choose to interact with a brand? In this talk, I will explain how proper use of gamification can engage consumers to the point where the development of brand loyalty becomes an organic process.

Glenn is the MD and co-founder of Sea Monster Entertainment, one of Africa’s pre-eminent animation, gaming and augmented reality companies.  He has a Business Science degree and been an entrepreneur, hired gun and consultant with growing, knowledge intensive businesses around the world for over 25 years.
   

 

 

Are You Projecting The Brand You Think You Are?
Simon Grainger - Founder: BrandBright Consultancy

Marketing is on almost every business agenda – it’s something you invest in, something you put into practice, and something you seek to measure each year-end, but have you ever stopped to consider whether your “marketing” effort is actually building the brand you want it to? In this session, Simon will share his thoughts on how to effectively build your brand. He will look at several practical steps to ensure that you’re on the right track!

Simon sees himself as a ‘brand nerd’. He consults, lectures, writes and gives regular industry talks on his favourite thing in the world, branding. Simon believes that in a rapidly changing and saturated marketplace, you need a well-researched and crafted brand strategy to help your brand shine brightly. He founded BrandBright Consultancy in 2011 with the purpose to do just that: advise businesses and individuals on how to build their greatest asset, their brand.

   
 

Marketing in the Future
Verusha Maharaj who is heading up TCC in Africa as GM Africa

In today’s rapidly advancing technological age, it is getting harder to market your product or service to a very complex, tech-savvy, discerning audience. Marketers of the future are going to need to swiftly adapt not only the way they communicate to consumers, but their entire strategy if they are going to survive.

Verusha Maharaj joined The Creative Counsel eight years ago as a junior assistant has risen through the ranks to become GM for Africa. She was recently selected as one of  20 young people from Publicis Groupe’s network of agencies worldwide to assist map the future for the agency. The only representative from Africa, Verusha has been identified as one of the key talent in the group instrumental in the future growth of the business.

   
 

Neuromarketing 101 - Insight into the future of Market Research
Mark Drummond – Director Neural Sense

Learn about the science behind this exciting new field of market research; how it all works and why it’s imperative that your business begins to understand the implicit, subconscious drivers that influence consumer behaviour and the purchase decisions of your customers and consumers. Mark will showcase some real world cases studies demonstrating the application of neuromarketing to optimise in-store shopper journeys and online user experiences

As one of the co-founders of Neural Sense, a consumer neuroscience consultancy, Mark draws upon nine years of experience working within the fields of advertising and marketing for large agencies such as Ogilvy Cape Town and M&C Saatchi Abel. He applies this experience, together with his Business Science Marketing Honours degree and an MBA to the application of Neuromarketing Research to solve the business challenges faced by clients of Neural Sense, which include consumer insights teams, marketing and brand managers, advertising agencies and market research firms alike.

     

 

Profit Driven Marketing on Social
Matan Atias, Global Client Partner: Popimedia
Greg Bailie, Client Partner: Popimedia

Social media is no longer a mere social networking tool – it’s a powerful business building platform. In this presentation, Matan and Greg will prove the case for building businesses on social. Attendants will gain an understanding of the online consumer journey that results in offline spend. They will also present on brand versus sales best practice, and why delivering a seamless story yields results.

Matan and Greg have been client partners at Popimedia for 5 years, with experience across verticals and across EMEA. The presentation will share insight on creating content and pairing it with media to convert in a sustained narrative that drives business bottom line. Experienced in retail, FMCG, Financial Services and e-commerce, Greg and Matan will share applications and case studies of the above in both the on and offline world.

Matan has worked as a creative strategist and understands the impact of creative on media performance. He currently is responsible for partner relationships in EMEA including Nigeria, the UK and UAE. Matan is a performance marketing specialist and has a true passion for ensuring brand performance via media. Matan's clients include Telesure, Nike and BMW.

Greg has worked with some of the biggest brands across a continent, he has experience in almost every vertical from FMCG to FinTech. Apart from his in-depth knowledge of everything Social, Greg comes from a traditional background having worked in multiple business units for Naspers over the 8 years. He uses to his advantage when consulting to clients on the effectiveness of channels like Facebook & Instagram and how much impact they have on business both Online and Offline.  Some of Greg’s clients include Nestle, Nedbank, Flight Centre & Cell C.


Tickets

Cape Town
Durban (1 Day)
   
Tickets: R4,750 pp
LESS 16%
when booked & paid by 13 Oct
= R3,990 pp

for the 2 full days
including: refreshments, lunch,
parking & VAT
Tickets: R2,750 pp
LESS 10%
when booked & paid by 31 Oct
= R2,475 pp

for the full day conference
including: refreshments, lunch,
parking & VAT

 

 

Please note: We reserve the right to make changes to the agenda and programme without prior notice.
Registered delegates will receive programme updates closer to the Indaba dates:


CADEK Media

Owned and organised by CADEK Media. Tel: 021 854 4700 | www.cadek.co.za | info@cadek.co.za
Our Conferences: Marketing Indaba | Sales Summit | E-commerce Indaba | DMX Conference | Mall Indaba |
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